Thank you to whoever suggested this super yummy challenge!
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What’s a freakshake? They are overindulgent, overloaded and over here. Freakshakes – an Australian invention – found their way from Canberra to Newcastle (the English one) last year, and they have been multiplying around the UK at a horrendous rate ever since. For the uninitiated, they are milkshakes topped with cream, topped with cake, topped with sauce, with a handful of sweets thrown in for good measure – a monstrous mashup of a drink and dessert. Usually. Although the fact that one Yorkshire restaurant has thrown pulled pork and cheese into the mix suggests we have reached the freakshake tipping point.
Most follow a similar formula to the originals from Pâtissez cafe in Canberra: mason jar mugs are filled with milkshake and piled up with goodies that look as striking as possible – because, while they should taste good, the first bite is usually taken by the camera. “The freakshake trend has been a clear example of the influence of social media,” says Olivia Edwards, senior analyst at food trends agency thefoodpeople. She says Instagram “gave them a platform to be seen and desired all around the world … the first thing most people will do is pop a pic on Instagram”.
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